In my previous post on the secret to affiliate marketing success, I went over some exciting things I had realized recently, including a formula for affiliate marketing success that I think can really work.
Since that post, I’ve been doing a lot of research and prep-work, and I’m ready to get started. So this post is basically my new affiliate micro-site plan.
I looked at a number of affiliate products on ClickBank that caught my interest in some way, and went to work looking for keyphrases. The first step was to identify some good keyphrases that get 1,500-5,000 searches a month. This represents demand.
The next step was to look at the search results for each of these keyphrases and to check the number of backlinks going to the top 4 or 5 results. This represents supply.
I then examined the interplay between supply and demand for each keyphrase. It needed to have enough demand, in the form of monthly searches, and the top 5 search results needed to have a manageable number of backlinks (meaning not so many that I couldn’t reasonably develop more backlinks than the top results).
Based on this analysis, I came up with a list of 5 or 6 keyphrases that I think I can capture, meaning I can rank at or near the top of the first page search results for the keyphrase.
To get an idea of what kind of potential I was looking at, I then multiplied the monthly search number by a conversion ratio of 5% and then by the affiliate commission. This, of course, assumes I would capture all of those monthly searches, which doesn’t seem reasonable, but I only wanted to get an idea of the potential.
I decided to start with the top three in terms of this potential monthly income. Based on my rough analysis, these three keyphrases alone have the potential to generate approximately $51,000 per month. Needless to say, this got me excited!
So now the real work is beginning. I bought 3 domains closely related to my 3 keyphrases, and I installed WordPress on all of them. It took me some time to find a free theme that I thought would work well for the site I wanted to create. After all, I’m not starting 3 blogs; I want the focus to be on the content and the product. I chose the Oulipo theme because I think it’s very clean.
I’ve put some work into the first site, which is sports-related. I’m in the process of writing 20 articles for this site (I’ll go into detail about promotion below). I think the best way to do this is to focus on one site at a time instead of all at once. Easier to focus that way.
So here’s the plan to get my site to the top of its respective keyphrase results (this will be done for each article, over time – like once or twice a week):
First, publish the original article as a blog post on the site. At the bottom of the post, I’ll include a little blurb, kind of like a resource box on an article site, with a link to the homepage with the keyphrase as anchor. This will give me an internal link anchored to my keyphrase.
I use Web Traffic Genius to submit an RSS feed made specifically for the post to a bunch of RSS aggregators, which is the beginning of my external link building process. Web Traffic Genius is cool because it anchors the title of the post to my keyphrase, and it also lets me submit other articles and Web 2.0 pages as “extrafeeds,” giving those more links. Of the 20 articles, 10 will have the keyphrase in the title.
Next up, spin the article 10 times to make it somewhat unique. Post 5 of these spun articles (with different but similar titles) to EZineArticles, and post the other 5 to GoArticles. And the great thing about posting to EZineArticles is that it provides more free traffic.
Next up, bookmark the blog post at 10-20 social bookmarking sites. I know there are automated software products for this, but I want to get a feel for the process and for each bookmarking site.
Lastly, do some blog comments and forum posts linking to the article, or to the homepage. Some of these links will be nofollow to mix things up a bit. And create one or two Squidoo pages based on the content I’ve written (for the homepage, not each individual article).
Oh, and one last thing: I’ll look at the link composition for the top results, and see if there are any places I can easily put a link to my site as well.
The idea with all of this is to leverage my initial investment of time in writing a quality article. (Good) writing requires a lot of mental energy, so I want to leverage that investment as much as possible. And I think this strategy will do just that. Each article should get about 30 or 40 backlinks, and when you multiply that by 20 articles, you end up with about 800 backlinks, which should be enough to get me to the top of the rankings for most of these niches.
Now, I realize that Google likes older, established sites, and site-age can be an important variable in search position. But I’ve read from a Google employee blog post that even a couple of months can be long enough, so that’s another reason I’m doing one or two articles a week.
It’s an investment of time for a few months, with the goal being to rank at or near the top for each respective keyphrase within three months. That gives my sites the free traffic, and if my conversion pitch is good enough, hopefully that will result in sales. And even more hopefully, a lot of sales.
So that’s the basic plan. I’ve got two articles written for my first micro-site, and I will begin posting them and executing the link-building strategy today or tomorrow. I probably won’t give an update here until I see some kind of result, otherwise I won’t have anything new to say. So stay tuned, and thanks for reading.